How orchestras across the United States are adapting to changing audience expectations, building community connections, and sustaining their artistic missions. Leaders from orchestras in Montana, South Carolina, and Florida discuss the value of live symphonic music, the role their organizations play in civic life, and the behind-the-scenes work required to keep orchestras resilient and culturally relevant.
Guests
Mario Lopez, CEO of Billings Symphony
Jessica Satava, Executive Director of Greenville Symphony Orchestra
Ignacio Barron Viela, President & CEO of The Florida Orchestra
Interview by: Mark Oppenheim
Key Points
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Orchestras serve as cultural anchors in their communities, offering live symphonic music that brings people together.
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Each organization reflects the personality, identity, and needs of its local community.
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Leaders emphasize the importance of accessibility and ensuring audiences feel welcome and represented.
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Successful orchestras build partnerships with local institutions, schools, and civic leaders.
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Community engagement extends beyond performance halls into neighborhoods and public spaces.
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Behind every concert is extensive organizational work including fundraising, logistics, partnerships, and planning.
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Orchestras balance artistic excellence with financial sustainability and organizational growth.
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Leadership teams must adapt to demographic changes in their communities.
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Each orchestra’s mission is shaped by its region—Montana, South Carolina, and Florida—highlighting geographic diversity in the performing arts sector.
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Live performance is presented as an irreplaceable experience that strengthens civic connection.
Other Points
The leaders highlight how their orchestras are grounded in the people they serve. Whether in large metropolitan areas or smaller cities, orchestras create shared experiences that unite audiences through sound, storytelling, and emotional resonance.
A major theme is that orchestras are more than artistic institutions—they are community organizations. Their programming, outreach, and collaborations help strengthen civic pride and cultural participation in regions with differing histories, demographics, and needs.
The transcript underscores the commitment of these executives to making orchestral music accessible and relevant. This includes shaping programs that welcome newcomers, honor local culture, and broaden the traditional reach of classical music.
The conversation also acknowledges the substantial work that occurs behind the scenes. From budgeting and development to partnerships and strategic planning, sustaining orchestras requires strong leadership, flexible thinking, and deep engagement with audiences and supporters alike.