The Key to Gaining Donors for any Organization

"Piggy Bank" by Pictures of Money licensed under CC BY 2.0
Piggy Bank” by Pictures of Money licensed under CC BY 2.0

Source: NY Times

Tom Ahern is one of the most renowned writers of donor newsletters and appeals, and his advice to organizations seeking to gain donors is simple: “You have to make your donors feel good in order to retain them.”

Acquiring and retaining donors can be influenced by the language used to persuade a donor, and even understanding the psychology behind using certain words and their power to influence, such as using “you” or “we.”

The takeaway message? “You need to celebrate how wonderful a donor is,” says Ahern. Focus less on the greatness of the organization, and focus more on the donor himself.

Read more on Ahern’s sought-after advice, from the NY Times

Foundations, News
Foundations, News, Philanthropy