Source: NY Times
Tom Ahern is one of the most renowned writers of donor newsletters and appeals, and his advice to organizations seeking to gain donors is simple: “You have to make your donors feel good in order to retain them.”
Acquiring and retaining donors can be influenced by the language used to persuade a donor, and even understanding the psychology behind using certain words and their power to influence, such as using “you” or “we.”
The takeaway message? “You need to celebrate how wonderful a donor is,” says Ahern. Focus less on the greatness of the organization, and focus more on the donor himself.
Read more on Ahern’s sought-after advice, from the NY Times