Nonprofits Find Trouble Attracting Complicated Millennial Donors

Source: Crain’s New York

The new generation championing social causes- millennials born between 1980 and 1995- will soon be the professional faces of philanthropy. Nonprofits, to stay relevant and tap into this perplexing constituent, have some serious work ahead of them. These idealistic, entrepreneurial youngsters have become a part of professional America; they want to change the world, they want their businesses to change the world, and they want to be trendy while doing it.

Time-honored organizations like the Yellowstone Park Foundation, the Audubon Society, and the Guggenheim have hosted benefit parties targeted at 20- and 30- somethings, but these “bringing the party” techniques may not be enough. Millennials appear to have short attention spans for any one charity, preferring to dip their toes in a wide pool of causes rather than commit to one. Moreover, they show more interest in starting new nonprofits than supporting older philanthropic organizations, creating more competition for funding.

Read full story at: Crain’s NewYork

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