This episode of Nonprofit Report explores the evolution and impact of the The Florida Theatre Performing Arts Center, a nearly century-old performing arts center in Jacksonville, Florida, that has become a cultural anchor through diverse programming, community investment, and strategic adaptability.
Guests:
Numa C. Saisselin, President
Don Cameron, Chairperson
Kevin Stone, Vice President of Programming
Interview by: Mark Oppenheim
Key Points:
- The Florida Theatre, built in 1927, remains vital by embracing change and modernizing infrastructure.
- Programming is curated to serve the full demographic spectrum—from toddlers to seniors.
- The theatre hosts over 200 events annually, fueling downtown Jacksonville’s revitalization and economy.
- Diversity is a cornerstone: events span genres, identities, age groups, and interests.
- Strategic investments are made in both audience experience and artist accommodations.
- Financial sustainability balances popular revenue-driving shows with mission-driven programming.
- The theater’s impact is measured not just by profit, but by community engagement and memory-making.
Other Points on The Florida Theatre:
The Florida Theatre stands as a prime example of how historic institutions can remain relevant through adaptability, inclusiveness, and smart investment. Its 2000-seat venue, once a 1920s movie palace, now serves as a dynamic community space for concerts, comedy, podcasts, and dance.
With more than 200 annual events, the theatre brings people into downtown Jacksonville and boosts the local economy. From Prince tributes to modern dance, its calendar is intentionally eclectic—fostering a space where anyone can find something meaningful.
Programming is audience-responsive but financially disciplined. Shows range from sell-out pop performances to carefully subsidized cultural events. Leaders make deliberate choices to serve the city’s artistic and social needs while maintaining fiscal health.
As artists increasingly rely on live venues, the Florida Theatre not only hosts performances but helps sustain the creative economy. Through its unique blend of history, strategy, and heart, the theater continues to be a vital public square for connection, discovery, and joy.
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B-roll was provided by the Florida Theatre.