Source: MMM Online
A new analysis of the FDA’s Real Cost campaign aimed at preventing young teens from smoking found that the initiative has prevented more than 350,000 teens from smoking.
The study published in the American Journal of Preventive Medicine estimates that youth and families avoided spending over $31 billion in costs related to smoking in the campaign’s two years of running.
The FDA invested approximately $250 million in the campaign, which ran on TV, radio, web, and other media, with the goal of highlighting the loss of control that comes with addiction and also the aesthetic impact of smoking.
Leaders said the campaign was more effective and impactful “every step of the way.” The campaign launched in 2014 with a focus on cigarettes and expanded to reflect other forms of drug use and addiction.
Read Full Story: MMM Online