Source: SF Chronicle
The nonprofit organization that provides every day essentials for homeless individuals, called CRACK + CIDER, just opened up in San Francisco’s Tenderloin.
Headed by London activist, Charlotte Cramer, who is helping to fight homelessness, the organization sells every day essentials which can be purchased by customers; the item is an every day essential, such as a jacket or hygiene product, and the product is then given to partner organizations that work directly with homeless individuals, to whom they can distribute the products.
The organization’s quirky name is derived from an effort to break the stereotype that money given to panhandlers is used for crack and cider – or rather, alcohol.
Read full story at: SF Chronicle